With this range of lunch boxes, we wanted to create a simple, functional no nonsense design, that still had design appeal. We worked with the amazing designers at DesignWright to help us create this utilitarian range. We gave them a very tight brief in terms of functionality and also that the overall aesthetic should be inspired by vintage enamelware. DesignWright did a fantastic job of interpreting our brief. The range is clean, practical, but has just the right balance of modern retro appeal.